{"id":60714,"date":"2021-03-01T18:53:59","date_gmt":"2021-03-01T18:53:59","guid":{"rendered":"https:\/\/thassianaves.com\/?p=60714"},"modified":"2021-03-01T23:44:15","modified_gmt":"2021-03-01T23:44:15","slug":"expectativas-para-a-pfw-fall-winter-2021-2022","status":"publish","type":"post","link":"https:\/\/thassianaves.com\/en\/expectativas-para-a-pfw-fall-winter-2021-2022\/","title":{"rendered":"Expectativas para a PFW fall-winter 2021-2022"},"content":{"rendered":"\n<p>Oii meus amores! Hoje come\u00e7ou a Paris Fashion Week, com uma programa\u00e7\u00e3o de desfiles em v\u00eddeo e transmiss\u00f5es ao vivo. H\u00e1 um ano atr\u00e1s, a pandemia prejudicou o formato tradicional dos desfiles e, mais uma vez, as marcas precisaram se adaptar. \u00c9 o novo normal para um mundo que mudou de dire\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/thassianaves.com\/wp-content\/uploads\/2021\/03\/Captura-de-Tela-2021-03-01-\u00e0s-15.52.44-1024x576.png\" alt=\"\" class=\"wp-image-60716\" srcset=\"https:\/\/thassianaves.com\/wp-content\/uploads\/2021\/03\/Captura-de-Tela-2021-03-01-\u00e0s-15.52.44-1024x576.png 1024w, https:\/\/thassianaves.com\/wp-content\/uploads\/2021\/03\/Captura-de-Tela-2021-03-01-\u00e0s-15.52.44-300x169.png 300w, https:\/\/thassianaves.com\/wp-content\/uploads\/2021\/03\/Captura-de-Tela-2021-03-01-\u00e0s-15.52.44-768x432.png 768w, https:\/\/thassianaves.com\/wp-content\/uploads\/2021\/03\/Captura-de-Tela-2021-03-01-\u00e0s-15.52.44.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Primeira apresenta\u00e7\u00e3o virtual da temporada, a apresenta\u00e7\u00e3o de novos talentos do Instituto Franc\u00eas da Moda<\/figcaption><\/figure>\n\n\n\n<p>Esta temporada, eu tamb\u00e9m vou fazer a cobertura para voc\u00eas de um modo diferente, mas tenho certeza que voc\u00eas v\u00e3o amar!&nbsp;<\/p>\n\n\n\n<p>Uma das maiores mudan\u00e7as que a digitaliza\u00e7\u00e3o dos eventos provocou, \u00e9 a democratiza\u00e7\u00e3o das exibi\u00e7\u00f5es. Agora,&nbsp;&nbsp;mais do que nunca, qualquer pessoa pode conseguir um lugar na primeira fila de um desfile de moda.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_37234\"  width=\"660\" height=\"371\"  data-origwidth=\"660\" data-origheight=\"371\" src=\"https:\/\/www.youtube.com\/embed\/BEGSFafgzAQ?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><figcaption>Kimh\u0113kim<\/figcaption><\/figure>\n\n\n\n<p>Este processo come\u00e7ou justamente com n\u00f3s, influenciadoras, que come\u00e7amos a mostrar tudo nas redes sociais. O que vemos agora, \u00e9 a concretiza\u00e7\u00e3o da digitaliza\u00e7\u00e3o da moda.&nbsp;<\/p>\n\n\n\n<p>O desafio para as marcas \u00e9 pensar criativamente sobre como gerar interesse em seus novos designs, sem o buzz dos eventos presenciais em grande escala.<\/p>\n\n\n\n<p>Algumas grandes marcas optaram por n\u00e3o participar das semanas da moda, usando a interrup\u00e7\u00e3o como uma oportunidade para reavaliar suas estrat\u00e9gias. Agora em Paris, Alexander McQueen, Saint Laurent e Balenciaga estar\u00e3o ausentes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_52378\"  width=\"660\" height=\"371\"  data-origwidth=\"660\" data-origheight=\"371\" src=\"https:\/\/www.youtube.com\/embed\/LcyKKCDBEb8?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><figcaption>Cecilie Bahnsen<\/figcaption><\/figure>\n\n\n\n<p>Por outro lado, uma s\u00e9rie de novas marcas tamb\u00e9m estar\u00e3o presentes, como a marca sul-africana Thebe Magugu e o designer nigeriano Kenneth Ize, queridinho de Naomi Campbell.<\/p>\n\n\n\n<p>O momento \u00e9 de celebrar a moda da melhor forma que pudermos, para que as marcas, sejam elas novas ou consagradas, pequenas ou grandes, possam atravessar este momento de crise.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_86670\"  width=\"660\" height=\"371\"  data-origwidth=\"660\" data-origheight=\"371\" src=\"https:\/\/www.youtube.com\/embed\/q9NHiLiXQEc?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><figcaption>V\u00eddeo do Instituto Franc\u00eas da Moda apresentando novos talentos<\/figcaption><\/figure>\n\n\n\n<p>Vamos ficar de olho nas apresenta\u00e7\u00f5es?<\/p>\n\n\n\n<p>Voc\u00eas tem acesso \u00e0 programa\u00e7\u00e3o completa <a href=\"https:\/\/parisfashionweek.fhcm.paris\/en\/\">AQUI.<\/a><\/p>\n\n\n\n<p>Th\u00e1ssia Naves<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oii meus amores! Hoje come\u00e7ou a Paris Fashion Week, com uma programa\u00e7\u00e3o de desfiles em v\u00eddeo e transmiss\u00f5es ao vivo. H\u00e1 um ano atr\u00e1s, a pandemia prejudicou o formato tradicional dos desfiles e, mais uma vez, as marcas precisaram se adaptar. \u00c9 o novo normal para um mundo que mudou de dire\u00e7\u00e3o. Esta temporada, eu &hellip; <a href=\"https:\/\/thassianaves.com\/en\/expectativas-para-a-pfw-fall-winter-2021-2022\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Expectativas para a PFW fall-winter 2021-2022<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":60716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[895],"tags":[],"class_list":["post-60714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/posts\/60714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/comments?post=60714"}],"version-history":[{"count":3,"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/posts\/60714\/revisions"}],"predecessor-version":[{"id":60720,"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/posts\/60714\/revisions\/60720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/media\/60716"}],"wp:attachment":[{"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/media?parent=60714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/categories?post=60714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thassianaves.com\/en\/wp-json\/wp\/v2\/tags?post=60714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}