Fendi brings the last name of the legendary Italian family, interpreting the past in contemporary way, honoring the craft tradition and celebrating the generation of new and precious materials with valuable details.

Talking about the meaning Fendi has in my life, and after the unimaginable experience that it has provided us, it is quite challenging to describe and find appropriated words.

To celebrate the 90th anniversary of the label, under the Karl Lagerfeld direction, the brand made a real show of Public Relations with receptions, experiences and incredible detail, in addition to having an absolutely flawless collection.

For inspiration: the Einstein’s Gravitational Wave Theory. As scenario: Fontana di Trevi, in Roma, rebuilt heritage which was financed by the brand.

As catwalk: just a glass strip on the water source.

From the chartered plane to bring selected guests of the brand to Rome, in a surprise move, until the details that I will tell you about the collection presented.

About 46 models were modeling, initiated by the gorgeous Kendal wearing a beautiful coat-dress in blue variations, with structured skirt and accompanied by amazing accessories like the handbag in the same tone and wine shoes, contrasting.

The volume, the transparency, the embroidery on shades of blue, followed by prints in pink and yellow palette.

A lot of buttons, tails, velvets, three-dimensional applications, handmade flowers, skins, many layers in heavy coats on light dresses, capes.

Blue and brown, pastel pink, blue graduation, purple, ocher and white.

Tapes with ties on the neck, handbags, modern and colorful shoes, mostly in the form of waves, referring to the concept of the show.

I can say it was one of the most exciting and amazing experiences of my life. Thanks Fendi!

I hope I was able to show you guys what I’ve seen and felt. The balance is more than positive. Have a good week!

Xoxo xoxo